1. Design it to be Shareable From the Get-Go
While all of the videos offered by HNN2Go™ are high quality and informative, you will want to be sure you are posting videos that your followers will be drawn to. Listen to your social media followers. See what videos they’re already sharing and analyze them. Let these successes inspire your approach to social video. And select HNN2Go™ videos you know they will love.
2. Use the Power of Storytelling
Tell your story and use the messages you want to send through custom content. All of our HNN2Go™ videos can be customized to meet your needs. Don’t forget you can purchase the custom clinic-specific videos we have already made for you if you’re an HNN® subscriber.
3. Make the Customer the Hero, and Engage Them
The most powerful and shareable stories are ones where the customers see themselves reflected in the story. People are more likely to share campaigns they feel involved in. With HNN® you can select one of our many educational videos or use your own patient testimonial videos to reach your audience.
4. Emotions Lead to Sharing
A study found that people are more likely to share content that contains emotional stimuli, specifically positive emotions. These emotions activate our nervous system which then boosts ‘social transmission.’ Our brains are literally more inclined to share emotional content. Take advantage of that.
Thankfully, all of the content on HNN2Go™ is designed with this idea in mind. All of our content has a positive spin and encourages conversation between your and the patient.
5. Shorter is (Almost) Always Better
Ted Talks might earn hundreds of thousands of YouTube views with 15 or 20-minute videos but, for the most part, shorter is better. All of our HNN2Go™ content is designed to be short, yet captivating, encouraging the viewers to speak with your staff for more information.
6. Your Distribution Strategy is Critical. You Need to Build Momentum
As with all social media campaigns, the most important time in any social video campaign is the start. It’s like lighting a fire or getting a party started.
Think about how you’re going to get this video out into the world. Even though you create a video to be shareable, you have a major role in creating the initial buzz that will get it shared. Be sure to post the video on multiple social media sites with great captions and encourage people to watch it. You can even tag certain followers to further encourage them to watch the video and spread the word.
For more information on how to get the most out of your HNN2Go™ video, email us at email@example.com.