Years ago, marketing was a one-way street. Consumers were told what to buy by the brands. During those times, when media choices were limited, and it was hard to be an informed consumer.
Now the tables have truly turned. Today, consumers hold the power. They have full control over the buying decisions they make every day. They research all of their options before making a purchase, and competition has gotten steep.
The number-one way that consumers start researching hearing loss and hearing instruments is online.
That’s why, to attract leads and delight your patients, you must adapt and embrace new digital technol...Read More