Emotional anchors are triggers—sounds, images, smells—that take us back to a place in our head, like mental sticky notes. Triggers can take us back to wonderful places. They can also take us back to somber places. Emotional anchors are powerful.
Your waiting room is one big emotional trigger for your patients and their family. How it feels, how much light comes in, how the furniture is laid out, the attitude of the front office staff, the visuals—these all create emotional triggers. Engaging your customers in that space can be the beginning of a lasting relationship, or it can result in an expensive lead, leaving ...Read More