Video is quickly emerging as one of the top mediums of choice for marketers. And with good reason.
As humans, we don’t want to spend a lot of mental energy consuming information that may or may not be important, so we look for ways to efficiently take in information and exclude the details that aren’t necessary.
That’s part of the reason video works so well — it’s easy to understand.
Video can also help cement your practice’s message in the minds of your patients. People are only likely to remember 10% of the information they hear three days later, but if you pair information with video, then people remember 65% of the information.
By adding patient engagement videos into your waiting room, you can be educating your patients on relevant topics knowing that they will understand and remember the facts many days after their exam.
What many practice owners don’t realize is that YouTube can also be an effective way to rank higher in organic searches. By using our 2Go services, you can add custom videos to your social media and website in order to help with your SEO.
Plus, adding videos to your marketing can bring in new patients and boost your practice’s reputation. Video is one of the best mediums to highlight your company’s unique “vibe” and show your customers what you’re like behind the scenes. Adding client testimonials is a great way to show potential new patients that your existing patients are happy with their choice in health care.
Testimonials provide social proof that you can actually deliver on the promises that you claim you can deliver on. In fact, 84% of people trust recommendations from people they know over any type of advertising. And video is the best medium in which to deliver testimonials because they can’t be easily faked.
Video marketing offers healthcare practices the opportunity to build a relationship with their patients in a way that other platforms (like blogging, e-mail marketing, etc.) do not.
And by layering the power of video over huge platforms like Facebook or YouTube, you could skyrocket your reach.
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