Competition in the hearing marketing is getting steep and hearing practices need to start creating incredible and shareable experiences for their patients from the moment their brand touches them. This not only means engaging with patients on social media and sharing educational videos but also transforming your waiting room into a patient satisfaction center. Engagement is not just about communication. It’s about creating experiences that mean something, something that’s positive and worth sharing.
As smartphones become more popular and younger generations start seeking hearing help, the way you communicate with your current and prospective patients will likely change. Is your practice equipped to change with your patients? Is it ready and able to create meaningful experiences that keep them hooked? If not, its time to recognize how customers are not only changing but also how they’re sharing experiences about you and your competition.
Without highly satisfied patients who are willing to respond to satisfaction surveys, provide glowing reviews, write testimonials about your practice’s success, and refer their friends and family members, hearing practices have a tough challenge.
With the growing use of mobile devices and social media, it’s become a whole lot easier to connect and share experiences. Social media and mobile advertising are simple ways to reach your patients. Are you taking advantage of the marketing technology available to you today?