Meet Our Contributor Team!
The success of your customized MDEmails campaign starts with the selection of contributor articles that will be presented to your potential referral partners. Introduce, inform and refer is the cornerstone for your practice's customized physician referral campaign.
Hearing Healthcare Marketing Company
Bob Tysoe has a strong history of success as a Marketing Manager, Sales Manager, Sales Trainer, Presenter, and Sales Representative in the Health Care industry. He has twenty-five years of experience in the pharmaceutical industry and medical device sales, as well as almost ten nine years of highly successful growth results in physician marketing for major U.S audiology companies.
Bob has been associated with two major pharmaceutical companies in which he achieved both the number one ranking in sales productivity in the United States as both a sales representative and a sales manager. He counts many years of experience as a field sales trainer, and assistant product marketing manager.
This report covers a study regarding the future of dementia in Americans. “By 2050, 1 in 30 Americans will suffer from dementia.” It discusses how untreated hearing loss can increase a person’s risk of dementia.
Hearing loss is a disability in itself. Hearing loss interferes with a patient’s ability to treat their other medical conditions because they cannot engage with physicians to understand treatment. And studies show that hearing loss may accelerate some disabilities.
Many studies have shown that untreated hearing loss can be linked to many other health conditions such as dementia, diabetes, and increased risk of falling.
This report discusses many important elements of an exam and discussions with a patients that may be lost when the patients has untreated hearing loss. Not being able to understand physician recommendations and diagnosis can be dangerous for a patient’s health.
This report covers research suggesting that individuals suffering from hearing loss are more likely to also suffer from the ill-effects of depression.
The manifestation of age-related hearing loss in many older adults are subtle and hence, hearing loss is often perceived as an unfortunate but inconsequential part of aging. This report shows how hearing loss is not harmless.
This report indicates that hearing loss is associated with poor quality of life among older people and may lead to increased health and mood disorders; hearing loss may also increase risk of mortality.
This report analyses the relationship between a spouse’s self-assessed hearing loss and his or her partner’s physical, psychological, and social well-being five years later.
This report helps physicians get a deeper understanding of today’s hearing aid technology, such as waterproof aids, soundscape adjustment, and smartphone compatibility.
This report shows how unaddressed hearing loss is associates with depression; but studies also show that people with hearing loss who use hearing aids often have fewer depressive symptoms, greater social engagement, and improved quality of life.
This report covers how hearing loss is the most common sensory deficit in the elderly, and it is becoming a severe social and health problem.
This report discusses the costs of increased medical needs and diminished autonomy associated with hearing loss are shared by society, and hearing loss may reach epidemic status by 2050 as more older workers reach retirement age.
This report discusses how cigarette smoking is a well-known risk factor for chronic diseases, and it’s a lifestyle choice that may be a factor in hearing loss later in life.
This report covers the important connections between the heart and hearing health, as cardiovascular disease can affect speech understanding and the speed and accuracy in which elements of speech are processed.
This report informs the reader that though there are a number of possible causes of dementia in the elderly, preventative hearing care measures and more aggressive treatment of hearing impairment can help keep the brain healthy and active.
This report discusses the known associations with hearing loss and the high provenance rates imply that many individuals are susceptible to possible functional and social limitations.
This report references a study to show the relationship between untreated hearing loss and falling in older adults. The study confirms that hearing loss is a significant factor in incident falls, as a mild hearing loss made patients nearly three times as likely to have reported a fall.
This report discusses how hearing loss affects nearly two thirds of adults aged 70 or older, and it has been independently associated with cognitive impairment and poor physical functioning.
John N. Bakke, MD
John N. Bakke MD practiced General Internal Medicine for thirty years before retiring from active practice to pursue a second career in healthcare consulting. He is a graduate of the University of Pennsylvania Medical School and trained in Internal Medicine at the University of Chicago after which he spent an additional year as a Fellow in Medicine at Harvard. He has practiced in both large and small medical groups in urban and rural settings. His organizational consulting work focuses on reimbursement trends in Primary Care and the integration of Population Health activities into practices and large delivery systems. He has a long standing interest in hearing healthcare and has published several articles in The Hearing Review emphasizing the need for a closer partnership between Audiology and Primary Care.
This article discusses the value of a case management system that allows a single patient’s multiple health care providers to coordinate on his or her care and keep evaluations well documented. This report encouraged collaboration between the primary care provider and the hearing care specialist.
his article discusses the difference between Managed Care, Accountable Care, and High Value Care in regards to insurance in the health care system.
This report discusses the importance of treating mild to moderate hearing loss because it can contribute significantly to common medical problems, from depression to the progression of dementia.
This article discusses the value of a hearing care specialist when it comes to fitting a patients with the right hearing aids. Despite the introduction of over the counter hearing aids, primary care physicians should still refer a patient to a hearing care specialist in order to ensure the best match for the patient’s needs.
This report discusses verbal communication as the key to patient engagement. Primary care physicians need to engage with their patients and discuss all the facets of their health care. However, if the patient has a hearing loss, that line of communication is not successful.
This report discusses how insurance companies view your patients as a population, and they want to do everything they can to avoid that population entering the hospital. Therefore, insurance companies encourage primary care physicians to identify warning signs of issues like mild hearing loss in order to give the patient the appropriate medial care and make a successful referral.
This report covers important features of the referral process for the primary care physician: making the referral take minimum time for staff, the patient is seen promptly, the patient is satisfied with the care they receive, and there is clarity about the results of the referral.
This report discusses how several years ago, mild hearing loss was nothing to worry about, but recently new studies have come out revealing that even mild hearing loss can be linked to a number of diseases and conditions.
This report compares Willie Sutton’s bank robbing career to healthcare expenditures. It discusses the importance of reaching at risk patients before the end up in the Emergency Room.
Suzanne Younker, AuD
Residing in Florida since childhood, Suzanne Younker obtained her Master’s Degree at Florida State University in Tallahassee and her Doctor of Audiology Degree from A.T. Still University in Mesa, Arizona. A broad scope of accomplishments mark Dr. Younker’s 28-years of practice. Dr. Younker has served in a variety of audiology roles including the titles of Clinic Manager, Quality Management Specialist, Employee Training Specialist, Hearing Instrument Training Manager, TeleHealth/TeleAudiology Manager, and Continuing Education Developer primarily with HearUSA, a national hearing healthcare provider.
Dr. Younker has authored/co-authored and presented numerous continuing education courses across the country including through Audiology On-Line which featured three of her courses on “Preventing Medical Errors in Audiology” since 2010. Dr. Younker’s expertise and dedication to the audiology community led her to becoming President of the Florida Academy of Audiology in 2008 and a member of the State of Florida Audiology Review Committee meeting Florida’s CMS pediatric provider credentialing needs.
This article discusses the role an Audiologist plays during Universal Infant and Newborn Hearing Screening. They play an intricate role in confirming or refuting the presence of hearing loss in infants and
newborns, as well as comforting, educating, and guiding the family when results do confirm the presence of hearing loss.
This article discusses the hearing health risk posed to adolescents by the frequent use of earphones and headphones. It discusses the importance of visiting an audiologist as a child for routine hearing tests to identify a baseline hearing status to monitor the health of the cochlea as the child advances into adulthood.
This article discusses the prevalence of mild and unilateral hearing loss in school-aged children. Even this slight impairment in hearing sensitivity can result in academic, social, and behavioral challenges. It
discusses the importance seeing an Audiologist for testing and the positive results of identifying children with hearing loss as early as possible.
This article discusses the impact of minimal hearing loss on a child’s social interactions and the need to identify hearing loss and provide medical, educational, speech and language, and/or audiologic intervention during the early stages of a child’s life.
This article discusses the possible presence of hearing loss in those children who seem to show more frequent activities of falling or stumbling than others. Hearing tests are recommended for children who have been reported to be extraordinarily “clumsy” or have frequent falls not due to normal childhood recklessness.
This article indicates that noisy toys can damage a child’s hearing and cites several examples of the type of toys and conditions that can be harmful. To protect young ears from loud noises, it is an important first step to proactively visit an audiologist to obtain a baseline audiogram.
This article discusses autism as a pervasive disorder that is often exemplified by children as being unable to form personal relationships, unwilling to engage in conversations, and non-responsive or hyper responsive to visual and auditory stimuli. Autism Spectrum Disorder (ASD) is common among children who also have hearing loss. Treating hearing loss, whether medically or through aural rehabilitation, will improve the ASD child's ability to respond to their primary therapies.
This article highlights that today's American population is living longer than ever and experiencing lifestyles extraordinarily different than their parent's version of "the golden years." Unfortunately, there are many health-related conditions that challenge the pursuit of this anticipated lifestyle because they increase the susceptibility to hearing loss. Earlier clinical hearing assessments and appropriate management of hearing loss can assure a better quality of life.
This article discusses why seniors that are actively engaged in care giving roles with their grandchildren need to be aware of the possible negative consequences of untreated hearing loss. Various steps need to be completed such as an annual hearing test prior to providing care for children.
This article outlines how age related sensorineural hearing loss impacts the ability of humans to participate fully in society when not properly treated. The need for a comprehensive audiologic evaluation is critical in preserving good hearing health and quality of life.
To raise awareness about communication disorders, the National Institute on Deafness and Other Communication Disorders (NIDCD) joins the American Speech-Language-Hearing Association (ASHA) in observing Better Hearing and Speech Month annually each May.
On March 20, 2018, United States Senators Elizabeth Warren (D-Mass.) and Rand Paul (R-Ky.) introduced the Audiology Patient Choice Act, a bipartisan bill that ensures seniors and people with disabilities on Medicare have access to a full range of hearing and balance health care services provided by licensed audiologists.
This article outlines how Audiologists perform a variety of exams that identify vestibular disorders related to the peripheral and central vestibular systems.
This article outlines how Healthy People 2020 is the result of a multiyear process that reflects input from a diverse group of individuals and organizations. Organized by the ODPHP is an ambitious, yet achievable, 10-year agenda for improving the Nation’s health.
This article discusses a three-year study performed by Johns Hopkins researches and involving 5000 men and women had reported that one third of adults in the US over age 40 were up to 12 times more likely to have a serious fall because they have some form of inner-ear dysfunction that makes them dizzy.
This article discusses strategies to prevent hearing loss isolation during the holidays. Offer your patients the opportunity to enjoy their families during this festive season in a less stressful, more engaging way.
This article covers ways to improve the holiday experience for hearing-impaired patients.
This article discusses the use of OTC drugs and prescriptive medications and their effect on hearing with prolonged use or high dosage.
This article highlights the importance of diagnosing an individual’s ability or inability to perform Instrumental Activities of Daily Living (IADL), and discusses its importance for evaluating one’s quality of life.
This article discusses strategies, according to the Better Hearing Institute, that can help reduce isolation with aging seniors.
This article discusses OSA (Obstructive Sleep Apnea) and the effects on hearing loss. The presence of untreated hearing loss has negative consequences on communication resulting mental and psychological conditions such as dementia and depression.
This article focuses on early identification and proper treatment of hearing loss that will allow hearing-impaired nursing professionals to continue the quality care they expertly provide well into their golden years.
Camron Meikle, AuD
Hear For Life Audiology
Dr. Camron Meikle is board certified by the American Board of Audiology, is a fellow with the American Academy of Audiology, and a fellow with the International Society of Audiology. Dr. Meikle is a past committee member for the American Academy of Audiology Practice Compliance Committee as well as a previous VP of Communications for the Colorado Academy of Audiology. Dr. Meikle is an avid fan of hearing research and an advocate for children with hearing loss, which lead him to be the lead researcher on a study looking at the social perceptions of hearing aid technology use in children. He presented his findings at the 35th International Congress of Audiology in Sao Paulo, Brazil. Dr. Meikle has worked in hospitals, private practice, and as an industry representative. Special areas of expertise include diagnostics, hearing aid technology, and tinnitus treatment. Prior to becoming the owner of Hear For Life Audiology, Dr. Meikle was the Director of Audiology with Boulder Medical Center, Director of Regional Sales with Unitron Hearing, and has worked in several private practice audiology clinics around the country.
This report discusses hearing loss and the consequences of noise exposure. Although hearing loss becomes more common with age, noise exposure is also a leading cause. Preventative tips are included in the article.
As we age, our cognitive processes and sensory inputs change, making use of both bottom-up and top-down processing more challenging. This article discusses approaches we can use to maximize speech understanding in the presence of background noise. In audiology, we talk about good communication strategies for those with and without hearing loss.
This article discusses the often ignored conversation of hearing protection while using recreational firearms. Often, individuals will not wear hearing protection when firing weapons because they believe the shot is quick enough to eliminate or reduce damage, because they are concerned with being able to hear sounds in the environment, or because they believe the type of gun they have chosen is not loud enough to cause damage.
Often people with hearing loss and their loved ones believe that their communication difficulties are due only to poor hearing. There are plenty of other factors, however, that can lead to communication breakdowns. This article explains valuable strategies to use when communicating.
This article identifies the different types of hearing loss in terms of type, degree and configuration.
American Sign Language and speech is the topic of this article. Research form New York University explains how spoken speech uses the same neural circuits as American Sign Language.
This article promotes by simply identifying and treating hearing loss on the front lines, healthcare outcomes can be greatly improved for the benefit of both the patients and the providers.
Hearing healthcare has many professionals and their educational descriptions are included in this valuable article. Understanding their critical role in the hearing health marketplace is key.
This article describes the co-morbid link of diabetes and hearing loss. Key statistics are provided from the CDC and National Institute for Health (NIH) that explain this connection.
What can be done to optimize conversations during the holidays? This article describes changing our communication strategies, listening environment and use of amplification can help. A valuable list of strategies are explained to help with holiday communication and potential stress.
This article covers the complex process of human hearing and the futuristic goal of repairing existing damage. University research regarding restoring hearing through regenerating sensory hair cells is underway.
Each year, approximately 12 million people in the U.S. are seen by medical professionals for impacted or excessive cerumen. This article covers earwax FAQ's and tips to keep your ears clean.
Alan Desmond, AuD
Co-Editor of Dizziness Depot
Dr. Desmond is the director of the new Balance Disorders Program at Wake Forest Baptist Health Center, and holds an adjunct assistant professor faculty position at the Wake Forest School of Medicine. He is the author of two textbooks, several book chapters, and two educational booklets for primary care physicians, all related to dizziness and vertigo. He is a co-author of the original Clinical Practice Guideline
for Benign Paroxysmal Positional Vertigo, and represents the American Academy of Audiology at the American Medical Association on vestibular issues. He is the founder/former director of Blue Ridge Hearing and Balance Clinic in Bluefield and Princeton, WV where he practiced for 32 years. In 2015, he received the President’s Award from the American Academy of Audiology. Dr. Desmond currently resides
in North Carolina with his family. His professional interests are centered around helping primary care and emergency room physicians effectively manage dizzy patients at the entry level.
Dr. Desmond’s experience allows us to offer our MDEmails™ clients a wider variety of content options to use when engaging the physicians in their community.
Alan Desmond, Au.D. is the co-Editor of Dizziness Depot (hearinghealthmatters.org/dizzinessdepot)
For more information about Dr. Alan Desmond (hearinghealthmatters.org/dizzinessdepot/about-alan-desmond)
This article details BPPV as the most common cause of episodic vertigo. Discussion about this balance disorder along with diagrams will provide valuable insight for your readers.
This article discusses the use of Meclizine for dizziness and vertigo symptoms. For a medication that is so widely used, there is very little solid information available, creating potential for confusion regarding application and potential side effects. Meclizine is also packaged under the names Antivert, Bonine, and Dramamine II.
This article discusses motion sickness as a mismatch between sensory information arriving at the brain from the inner ear, the eyes, and the proprioceptive system (the sense of touch).
Migraine is a common cause of vertigo, yet the symptoms and temporal pattern differ enough from classic migraine that the International Headache Society has established a criteria for “Vestibular Migraine” listed at the end of this article.
This article discusses blood pressure and dizziness in healthy patients as well as those with BPPV (benign paroxysmal positional vertigo).
This article explains the role of Audiometry in evaluating dizziness. This comprehensive evaluation alone will not allow a firm diagnosis of any specific vestibular disorder, but must be combined with certain audiometric patterns.
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