Location, Location, Location! Geo-targeting for Healthcare Marketing.
Connect with New Patients! Location-Based Marketing data from smartphones allow marketers to find patient prospects in real time. The data comes from applications that smartphone users have given permission to capture location.
Location-Based Marketing is the relatively new marketing practice of delivering content to a consumer, via 200,000 + applications on their smartphones, using geographic location information about that individual or using their past retail visitation behavior.
Geo-fencing allows healthcare marketers to set a perimeter around a hospital, healthcare clinic, zip code, or other point-of-interest locations where your audience dwells. Or try our competitive conquering (for the more daring of advertisers) which allows you to place your ad around a competitor’s practice. When a patient enters those perimeters, an ad is pushed to them as they move around between applications on their smartphones.
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