Your Questions Answered
Q. How long does it take to get content updated?
Depending upon the request, edits to existing content can be made same day. New content development can take 3-4 business days – everything depends on the scope of your content request. We can give you a better estimate if you talk to a sales professional about your content plans.
Q. Is there an extra cost associated with updating content?
No. Frequent and regular updates are included and encouraged. Clear Digital Media also contracts with ScreenFeed, a premium content aggregator. After you’ve subscribed you can talk to a CDM marketing expert about adding premium content feeds to your playlist.
Q. Can I use content from my web page?
Yes. We can use copy and the color palette but not images or video as they are usually lower resolution and HNN uses high resolution HD content. Some YouTube videos can be used provided they are in .mp4 format and of high quality (720P or higher).
Q. Can I use my own tv / display monitor?
Yes, assuming it is compatible and has the correct inputs to connect to a computer. An HDMI input will be needed to run HNN. It’s important to make sure the TV is HD and allows a 1080P resolution in a 16:9 format.
Q. Can I use my own computer?
No. The HNN service comes with a dedicated miniature Android player that is setup just to run the HNN service. It will need to be connected to your internet using a hard wire (Cat5) of WiFi connection. The player can be mounted (using velcro which is included) to the back of your TV.
Q. How does the advertising component work?
As a subscriber you will co-manage and source local advertising with HNN. You may also participate in revenue sharing from national based advertising revenue, reducing or eliminating your monthly subscription fee. See advertising section for more information on advertising packages.
Q. Can I say who can and cannot advertise?
Generally, advertising content is at the discretion of HNN. However, if you provide a particular brand or product exclusively, we can ensure that only ads by these suppliers will run in your clinic.
Q. Can I personalize HNN and insert my own practice’s messages into it?
The best part about directing your own waiting room show is that you don’t really have to do any of the work—our team just needs you to direct! Your input helps create the perfect patient journey through your practice.
Our design team will work with you to incorporate your website content and develop custom pieces. Your staff biographies, patient testimonials and mission statement are brought to life by our team and displayed in high definition on your waiting room TV.
We understand how busy you are, so we take care of updating your playlist on a regular basis. Your patients, no matter how often they’re in your clinic, should always see new, relevant content.
Q. How does HNN work, and how can I set up a system in my waiting room?
Q. Many of my patients are apprehensive. How can our practice set their minds at ease?
Patient apprehension can affect a practice’s bottom line. A well-crafted playlist of video content can make patients feel comfortable (when they might be nervous), educated (especially if they are new to the process), and valued (a slide can tell them that their participation in their own hearing care is valued and that their feelings matter).
Digital signage is timely, relevant and addresses the patient when they are most receptive to hearing your message. It’s a flexible medium that can change immediately or evolve organically to suit your patient demographic.
Q. How Many Physicians are available for email marketing?
The licensed AMA database has over 900,000 physician email addresses all over the US, but our campaigns work within a chosen proximity to your Geographic area to ensure you the highest opportunity for referral. Contact us and we will be happy to put together a count of physicians for your service area.
Q. Will I be able to see the list before the campaign?
The American Medical Association does not provide samples to its licensed vendors. We will provide you with a count of physicians, by specialty, within your radius that we will email on your behalf. Because our contacts are provided by the American Medical Association we have certain limitations with regard to seeing a list before the campaign, but during and after the campaign there are some options available to attain the full list and contact information to help you to continue reaching out to those connections you may have made.
Q. Will I be able to have the physicians' names?
We do offer Advanced Reporting. This solution will, for a one-time additional fee per campaign, provide you with the physician names, phone numbers and their individual lead scores for each email in the campaign. This valuable next level data will enable you to directly reach out to those physicians who interacted the most with each email. You will also be able to compare the physicians interacting with your emails monthly to see which ones are most engaged. After your campaign you will also have the opportunity to purchase a one-time use list of mailing addresses of all the physicians you reached out to during your campaign.
Q. Since I can’t see the physicians’ names before the campaign, should I be concerned that I might be marketing to physicians I may already be working with?
Even if the email reaches physicians you are already working with, there is value in continuing to inform your active referral network. Additional outreach shouldn’t come as a surprise to them, and you would be adding educational value to your partnership. If you want to remove the names of physicians you are working with already, you can provide us with a list of those physicians you are working with already at the beginning of the campaign. We will use this to eliminate those names from the AMA list. Likewise, if you have email addresses for your current referring physicians and you would like to include them in the email, we can append your list to the AMA list.
Q. There are some physicians/clinics in my area that refer patients to other clinics. Can I eliminate them from my campaign?
If you can provide us with their name we can eliminate them from the campaign. Although we only recommend doing this if you know there’s absolutely no chance of them working with your practice.
Q. Do you have any data on referrals received as a result of other campaigns? Partnerships developed? Success Stories?
The response to this product has been overwhelmingly positive, and we have completed several 3-6 month campaigns and many re-orders. We can say that we have an unsurpassed 98% deliverability rate, and up to a 50% unique open rate among certain specialties. We can use this information to target those specialties that are the most interested in your emails.
Just like with all other marketing initiatives, it’s all about consistency and of course the message. So it does take some time to be able to share results. We are working on developing case studies to provide just the level of data you may be looking for. Visit our site frequently and you will know as soon as we release these success stories. It’s also important to note that reaching out to physicians via email is just another multi-layered marketing strategy to add to your current physician outreach program. It should be run concurrently with your other outreach efforts (direct mail/postcards, patient reports, face-to-face introductions etc.) for maximum return. We can guarantee that we’ll put your email in their inbox but it’s up to you to follow up and continue with that great first impression.
Q. How long does it usually take to see an impact from an MDEmails campaign?
Usually about 3 to 6 months. We recommend starting with a 3 or 6-month campaign which will allow enough time for you to really offer some value to the Physicians and broader medical community (including PA’s and NP’s) in your area. Once the needle starts to move it is still highly recommended that you maintain engagement with the physicians in your community. We can work with you to tailor your message and your cadence to function like a newsletter to your referral network.
Q. Is there a way I can proactively increase engagement with the physicians in my area?
We do offer the option to purchase a mailing list at the end of the campaign. This is a one-time use list for the purposes of sending mail to your prospective network such as thank you notes or a friendly follow up. We also offer access to the American Academy of Pediatrics (AAP), American Academy of Physician Assistants and Advanced Practice Nurses databases. It’s important that you reach out to all parties involved in the referral process and continuum of patient care.
Q. The 10-mile radius around my zip code is particularly physician dense. Is there a way to narrow this down?
Yes, we can collect the physicians available from within a smaller radius to get you a more realistic number of contacts. Or we can provide the entire list of physicians in your area and narrow down the results to select those contacts with the best chance of engagement. It’s up to you to manipulate the radius or specialties for the desired number of emails you’re looking for.
Q. How will I know how many physicians are reading my emails?
After we send an email on your behalf a couple of things happen. We track those emails for the first 5 days in order to send you an analysis report covering 5 days of activity. Then we will continue to track each email up to 30 days in order to send you a follow-up report analyzing 30 days of activity. If you purchase the advanced reporting option, we will accompany these reports with a list of those physicians who have engaged with your emails. This list calls out those physicians who have had the most engagement letting you know that these are the hottest leads for you to follow up with. This can be extremely helpful information to decrease the time to realize ROI. The analysis also includes, delivery rate, open rates and CTR along with which devices the physicians in your community are opening your emails on.
Q. Will the emails be customized for my practice?
We use a standard template that is designed to meet the AMA’s email marketing guidelines for optimal delivery and of course physician engagement. We will customize the emails with your logo and photo and make any minor edits you require.
Q. How much does it cost?
Pricing is based on emails delivered.
|Number of Emails||Total Campaign Cost||Cost Per Email Delivered|
Q. How can I find out how many physicians are available in my region?
For a limited time, when you complete the form >>HERE<< you will receive 250 FREE emails with all qualifying orders. We can’t wait to hear from you!
To see even more information about MDEmails, preview sample email content, and view the Physician Specialties available to you in the American Medical Association database of over 1M physicians, simply click here to >>READ MORE<<.
Q. What is HNN2GO?
Facebook alone has surpassed 4 billion daily video streams… The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video.
Creating custom video for you social media is both expensive and time consuming. HNN2GO is a quick and extremely cost effective way for you to have any HNN piece customized, for your personal use, and emailed to you for uploading directly to any of your social pages. There is a one-time fee for converting the HNN video to the correct format for use on social media.
Q. Where would I use these custom videos?
Once we customize an HNN video for you it can be used on your website or any social media outlets you use. It will be provided in a high quality (1280 x 720) resolution .MP4 format.
Q. What type of custom video do you create?
HNN has a full library of educational pieces and interesting facts about hearing loss. We can customize any of these pieces with your logo or practice information. If you have suggestions for new videos we have a custom design and animation service as well.
Q. Can you produce a DVD for me to use at my outreach events?
HNN2GO is a service that provides individual custom digital video pieces or we can splice a few of the HNN videos together (up to 5 minutes) and send you a DVD for use at outreach events. Mixing a combination of custom biographies, clinic information and educational pieces HNN2GO is the perfect tool to add another level of professionalism to your next outreach event.
Q. We would like a coffee table style book with more information about the educational pieces on HNN?
HNN2GO is in the process of expanding its products and will be including a bound educational book to complement the variety of programming on HNN. This bound information book can be customized with your practice information and made available in the waiting room area for additional information on the content provided on HNN.
Q. Can I use the content on my exam room computers?
Yes, HNN2GO is a service that provides individual custom digital video pieces that we can splice together (up to 5 minutes) and send you a DVD for use at outreach events. Alternatively we can also provide you with an electronic file to be used as a screen saver on your exam room PC’s.