Your Questions Answered
Q. How long does it take to get content updated?
Depending upon the request, edits to existing content can be made same day. New content development can take 3-4 business days – everything depends on the scope of your content request. We can give you a better estimate if you talk to a sales professional about your content plans.
Q. Is there an extra cost associated with updating content?
No. Frequent and regular updates are included and encouraged. Clear Digital Media also contracts with ScreenFeed, a premium content aggregator. After you’ve subscribed you can talk to a CDM marketing expert about adding premium content feeds to your playlist.
Q. Can I use content from my web page?
Yes. We can use copy and the color palette but not images or video as they are usually lower resolution and HNN uses high resolution HD content. Some YouTube videos can be used provided they are in .mp4 format and of high quality (720P or higher).
Q. Can I use my own tv / display monitor?
Yes, assuming it is compatible and has the correct inputs to connect to a computer. An HDMI input will be needed to run HNN. It’s important to make sure the TV is HD and allows a 1080P resolution in a 16:9 format.
Q. Can I use my own computer?
No. The HNN service comes with a dedicated miniature Android player that is setup just to run the HNN service. It will need to be connected to your internet using a hard wire (Cat5) of WiFi connection. The player can be mounted (using velcro which is included) to the back of your TV.
Q. How does the advertising component work?
As a subscriber you will co-manage and source local advertising with HNN. You may also participate in revenue sharing from national based advertising revenue, reducing or eliminating your monthly subscription fee. See advertising section for more information on advertising packages.
Q. Can I say who can and cannot advertise?
Generally, advertising content is at the discretion of HNN. However, if you provide a particular brand or product exclusively, we can ensure that only ads by these suppliers will run in your clinic.
Q. Can I personalize HNN and insert my own practice’s messages into it?
The best part about directing your own waiting room show is that you don’t really have to do any of the work—our team just needs you to direct! Your input helps create the perfect patient journey through your practice.
Our design team will work with you to incorporate your website content and develop custom pieces. Your staff biographies, patient testimonials and mission statement are brought to life by our team and displayed in high definition on your waiting room TV.
We understand how busy you are, so we take care of updating your playlist on a regular basis. Your patients, no matter how often they’re in your clinic, should always see new, relevant content.
Q. How does HNN work, and how can I set up a system in my waiting room?
Q. Many of my patients are apprehensive. How can our practice set their minds at ease?
Patient apprehension can affect a practice’s bottom line. A well-crafted playlist of video content can make patients feel comfortable (when they might be nervous), educated (especially if they are new to the process), and valued (a slide can tell them that their participation in their own hearing care is valued and that their feelings matter).
Digital signage is timely, relevant and addresses the patient when they are most receptive to hearing your message. It’s a flexible medium that can change immediately or evolve organically to suit your patient demographic.
Q. How many physician offices are available for advertising?
Our network is comprised of 20,000 physician office locations representing a combined 70,000 physicians and their 200 million patients annually.
Q. How are the physician offices categorized?
In this marketing program, patient demographic is far more important in our disease state marketing program than the physician’s specialty. Therefore, our approach is to categorize screens into 2 groups (Tier 1 and Tier 2) based on the patient’s age and then secondarily by medical specialties.
Tier 1 screens — include a predominantly older patient (55+) base and includes the following core (but not limited to) specialties; Cardiology, Diabetes, HIV/AIDS, Oncology, Internal Medicine, Primary Care and Urology.
Tier 2 screens — include an active consumer or pediatric base predominantly and includes the following core (but not limited to) specialties; OB/GYN, Pediatrics, Dermatology.
Q. Will I be able to have the physician names?
Due to privacy reasons and detailed contracts with our physicians we are unable to share specific practice or doctor information. We will provide you with the zip code that the screen is located in, along with the Tier 1 or Tier 2 designation. The screens will be located within a 5 or 10 mile radius of your practice.
Q. If I can’t get the physician’s name, how will I be able to work with him/her?
This is not a program designed to improve your relationship with the physicians in your area. It is a highly unique, targeted marketing opportunity to interact with the patients waiting to see their physician in a local physician’s waiting room. Our disease state marketing program targets the patient directly (not the doctor) and is designed to give your brand access to a highly sought after patient base sitting in the waiting room in the right frame of mind to hear your message.
There is an implied endorsement when your ad airs in a primary care physician office and in a majority of cases, patients are not discussing hearing loss with their primary care doctor. Research indicates that the rate of hearing referral in America by a PCP or Physician is notoriously low which means that either patients are not bringing hearing concerns up with their doctor or the doctor is not probing and identifying potential hearing loss in patients.
Our approach to advertising is to speak directly to patients and encourage them to visit your practice even without a doctor’s direct referral. This type of repetitive marketing will showcase your practice with the common, and often overlooked disease states and is very important as a layer in your ongoing physician marketing outreach.
Q. Who benefits from this type of advertising?
It is important to note that the physicians do not financially benefit from your advertising or any advertising on our network. Physicians and their patients derive benefit from the educational programming in the waiting rooms, which cover multiple specialties and topics. It’s been well documented that patients are far more responsive and inquisitive about their health care when they’re subjected to educational programming before their exam with their practitioner and our physicians recognize this. Advertisers also recognize this and utilize our platform as a more targeted and cost effective alternative to expensive TV advertising or declining newspaper and direct mail alternatives.
Q. — There are some physicians/clinics in my area that refer patients to other clinics. Can I eliminate them from my choice of locations?
Again, keep in mind that this is not a program designed to improve your relationship with the physicians in your area, but is instead highly focused on speaking to the patient in the waiting room. That being said, if you know for sure that they refer elsewhere and you are able to provide us with the physician’s name and practice location information, we can omit them from the list.
Q. Do you have any data on point of return? Generating new patients for our practice? Comparing to other folks who have done this - success stories?
Our network has always been reserved exclusively for large pharmaceutical and national (Lifestyle) brands that have the buying power to place large national campaigns across all of our 20,000 locations. I have included below some of the brands of advertisers that use our network to expose their brands to patients in our physician waiting rooms.
Opening up our network to smaller local or regional campaigns has only just begun and we expect the same success as our current partners enjoy.
We have run several 3-month campaigns for the Americans for Better Hearing Foundation (ABHF.org) on 10 screens and they continue to add new campaigns to their marketing budget. A reference is available upon request.
Just like with all other marketing initiatives, it’s all about consistency and of course the message. Our physician screens have not been exposed to hearing health content so the medium is perfectly primed for success. Local community marketing, just like social media, needs to be ongoing and compelling multi-media video will capture the interest of patient’s far more than traditional print material.
Given the exclusivity of “one provider per screen” it’s important to secure the available screens in your area as soon as you can. Since each campaign is 3 months long it may be a while before your competitor’s campaign ends in your area.
Q. How many screens do people usually take?
This all depends on how many are available in the selected area when we run a zip code match and the advertiser’s current budget. This is a highly targeted advertising medium addressing health care needs when patients are most receptive to this type of messaging and advertisers that see the value are eagerly signing up for campaigns.
Smaller practices usually choose 10 screens for a 3 month campaign and then switch to another 10 screems with a different message to canvass all the screens in their local market. Campaigns are always 3 months in length.
Larger practices have taken 15 – 20 screens and we have national campaigns running on 400+ screens monthly.
As previously mentioned, our network has always been reserved exclusively for large pharmaceutical and national (Lifestyle) brands that have the buying power to place large national campaigns across thousands of locations. Opening up the network to smaller regional campaigns has only just begun and we are limited to ONE hearing practice/professional per screen so the opportunity is exclusive. This means, unlike direct mail that is crowded with your competitors, you’ll be the only practice profiling on the physician screens for as long as you have the contract in place
Q. How many other practices have ads running on the screens in my area?
This is exclusive to one Audiologist/Hearing Professional per screen. Your practice will be the only one profiled for the length that your advertising is running on the screen. This gives you a unique opportunity to be profiled in your local community as the thought leader on hearing loss and communication solutions.
Q. There are a lot of screens available in a 10 mile radius of my zip code. How do I narrow this down?
Our method for selecting the best screens:
1. We utilize the Tier 1 and Tier 2 to help ensure you are in the physician offices with the most relevant patient base.
2. If necessary, we can also reduce the search radius from 10 miles down to 5 miles to target the physician offices closer to your practice.
3. Finally, we can select the practices with the most patients or impressions monthly.
Although physician specialty is important, it’s not as important as the size of the practice’s patient base and the message we are delivering.
Q. Who creates the advertisement?
The 60 second commercials have already been created by Clear Digital Media. Our disease state video library has been designed to cover the most prevalent comorbidities including dementia, cardiovascular disease, diabetes, smoking, ototoxicity, tinnitus and depression. A typical 60 second commercial can cost between $5,000 and $8,000 to produce, all of which is covered by Clear Digital Media.
Q. Will the advertisement be customized for my practice?
Yes, a portion of the advertisement will be customized. Our disease state ads have a very similar message and the final 15 seconds of the ad will be customized to suit your practice. A voice over announcing your practice name will be included at no additional cost and you can also provide us with a toll free num
Q. How much does it cost?
Compared to traditional newspaper, TV or direct mail physician screen advertising is more cost effective and less inundated with your competitors.
For our shortest campaign duration of 3 months the cost is *$120.00 per screen per month.
If you book for a campaign duration of 6 months the cost is *$100.00 per screen per month.
*Call for pricing of screen buys of 50 or more
A detailed quote will be sent to you with the available screens in your area for you to determine how many of them you would like to advertise on. Manufacturer coop programs like Siemens Aspire will cover up to 50% of the cost of the campaign. Speak to your local representatives for more information.
Q. What is the difference between the 3-month vs. 6-month offering?
Pricing is the only difference between the two packages.
Q. What is HNN2GO?
Facebook alone has surpassed 4 billion daily video streams… The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video.
Creating custom video for you social media is both expensive and time consuming. HNN2GO is a quick and extremely cost effective way for you to have any HNN piece customized, for your personal use, and emailed to you for uploading directly to any of your social pages. There is a one-time fee for converting the HNN video to the correct format for use on social media.
Q. Where would I use these custom videos?
Once we customize an HNN video for you it can be used on your website or any social media outlets you use. It will be provided in a high quality (1280 x 720) resolution .MP4 format.
Q. What type of custom video do you create?
HNN has a full library of educational pieces and interesting facts about hearing loss. We can customize any of these pieces with your logo or practice information. If you have suggestions for new videos we have a custom design and animation service as well.
Q. Can you produce a DVD for me to use at my outreach events?
HNN2GO is a service that provides individual custom digital video pieces or we can splice a few of the HNN videos together (up to 5 minutes) and send you a DVD for use at outreach events. Mixing a combination of custom biographies, clinic information and educational pieces HNN2GO is the perfect tool to add another level of professionalism to your next outreach event.
Q. We would like a coffee table style book with more information about the educational pieces on HNN?
HNN2GO is in the process of expanding its products and will be including a bound educational book to complement the variety of programming on HNN. This bound information book can be customized with your practice information and made available in the waiting room area for additional information on the content provided on HNN.
Q. Can I use the content on my exam room computers?
Yes, HNN2GO is a service that provides individual custom digital video pieces that we can splice together (up to 5 minutes) and send you a DVD for use at outreach events. Alternatively we can also provide you with an electronic file to be used as a screen saver on your exam room PC’s.