For hearing healthcare practices, effectively managing patients who arrive early can be a logistical challenge, one that can lead to unintended stress for the staff.
Read more
Nearly two out of every five patients are frustrated with their provider before their check-up even begins. Why do so many appointments start off on
Read more
Don’t Just Educate. Inspire!
Reception area “info-tainment” is one of the most effective ways to educate patients about hearing health and your practice. If you have a television but are currently using it solely to entertain by playing the Travel Channel or Food Network, you are missing a great opportunity. Our company contracted Accent House Research to conduct a waiting room impact study. They found 93% of the doctors that participated indicated that their patients asked much more thoughtful questions after viewing digital signage or digital video in the waiting room. Because video/television engages several senses (hearing and vision), it is a great way to not only educate but also inspire patients. When you create your own video, you control the content and can tell your story. You can introduce your team and their passions in life. You can share patient testimonials as social proof that other lives have been improved because of care and the hearing health solutions you and your team provide. Finally, you can ensure patients are exposed to content that will validate their decision to choose you for their hearing health and help them make great hearing health choices. Remember, repetitive messaging will enhance retention and understanding. So make sure the content you created from your 10-10-4 Strategy are included as content on your video “info-tainment,” website and displays throughout your practice.
Create Content to Increase Understanding
Your patients do not come to you to purchase a hearing aid. They come to you because you can help them remain involved, active and connected to other people. They are looking to you to help them understand their hearing problem, understand the solutions available and understand how they can overcome any barriers to purchase, such as cost, timing and fear. This means your team must be ready and able to answer questions and provide relevant information. To do this, consider using the 10-10-4 Strategy. This strategy should be done as a team and is the ideal way to be prepared to help patients along their decision- making process by answering patient concerns and providing answers to “unasked” questions.
Navigating the world of hearing care might seem like it’s all about frequencies and decibels, but if you dig a bit deeper, it’s also about
Read more
Leveraging Digital Signage in the Waiting Room: Streamlining Early Arrivals in Healthcare For healthcare practices, effectively managing patients who arrive early can be a logistical challenge, one that can lead to unintended stress for the staff. Digital signage, especially those capable of streaming video content, offers a dynamic solution. Integrating this technology into waiting room strategies can greatly enhance the patient experience while streamlining practice operations. 1. Educate Patients about Arrival Times: Alongside traditional methods like calls and emails, use digital signage to emphasize the importance of punctual arrivals. An infographic or short video clip can concisely convey the benefits of timely arrivals for both patients and staff. 2. Efficient Check-In Systems: Augment automated check-in kiosks with digital signs that guide patients through the process. Video tutorials can swiftly address common queries, minimizing the need for staff intervention. 3. Transform Waiting Rooms with Multi-Purpose Signage: ●Educational Zone: Use digital signage to stream health tips, preventive care advice, or details of services the practice offers. Rotating content keeps patients engaged and informed. ●Relaxation Area: Calming visuals, from nature clips to meditative content, can induce relaxation, making waits more palatable. ●Kid’s Corner: Animated content or child-friendly educational videos can keep younger patients occupied and entertained.
Read more
In today’s rapidly evolving healthcare landscape, effectively engaging with patients isn’t just beneficial—it’s essential. This is particularly true for hearing care providers who aim to
Read more
Patient testimonials can be a strong pillar of your content strategy. But they must be done right in order to help reach your healthcare organization’s goals.
Read more
Confirmation bias refers to the cognitive tendency of individuals to favor information that confirms their existing beliefs or hypotheses while disregarding or downplaying contradictory evidence.
Read more
In our last couple of articles, we talked about creating Patient Personas and Clinic Personas as strategic tools to thrive in our changing world and
Read more
First Impressions- Do They Matter Let’s talk about first impressions. When it comes to hearing health care- does it matter what your patients think once
Read more
Strategies for Thriving in a Changed World: The Patient Journey Series: Creating Your Clinic Persona To effectively map out the Patient’s Journey, you must
Read more
Strategies for Thriving in a Changed World: The Patient Journey Series: Creating Your Patient Persona The patient persona is, although fictional, a close representation of
Read more
Whether you arrive early or your appointment has been delayed, nothing is worse than feeling like you’re stuck waiting while your time is being wasted.
Read more
By the time a patient walks in your front door, you’ve already invested significant time, money, and resources to get them there. You’ve overcome the
Read more
Have more impact, get more referrals & increase your revenue Engage more if the customer’s senses Think about this way, it’s not about managing a
Read more