HOW TO USE YOUR RECEPTION AREA to Educate, Engage and Inspire Patients

Don’t Just Educate. Inspire!
Reception area “info-tainment” is one of the most effective ways to educate patients about hearing health and your practice. If you have a television but are currently using it solely to entertain by playing the Travel Channel or Food Network, you are missing a great opportunity. Our company contracted Accent House Research to conduct a waiting room impact study. They found 93% of the doctors that participated indicated that their patients asked much more thoughtful questions after viewing digital signage or digital video in the waiting room. Because video/television engages several senses (hearing and vision), it is a great way to not only educate but also inspire patients. When you create your own video, you control the content and can tell your story. You can introduce your team and their passions in life. You can share patient testimonials as social proof that other lives have been improved because of care and the hearing health solutions you and your team provide. Finally, you can ensure patients are exposed to content that will validate their decision to choose you for their hearing health and help them make great hearing health choices. Remember, repetitive messaging will enhance retention and understanding. So make sure the content you created from your 10-10-4 Strategy are included as content on your video “info-tainment,” website and displays throughout your practice.
Create Content to Increase Understanding
Your patients do not come to you to purchase a hearing aid. They come to you because you can help them remain involved, active and connected to other people. They are looking to you to help them understand their hearing problem, understand the solutions available and understand how they can overcome any barriers to purchase, such as cost, timing and fear. This means your team must be ready and able to answer questions and provide relevant information. To do this, consider using the 10-10-4 Strategy. This strategy should be done as a team and is the ideal way to be prepared to help patients along their decision- making process by answering patient concerns and providing answers to “unasked” questions.

Leveraging Digital Signage in the Waiting Room: Streamlining Early Arrivals in Healthcare

9 Simple Strategies for Managing “Early-Bird” Patients

Leveraging Digital Signage in the Waiting Room: Streamlining Early Arrivals in  Healthcare    For healthcare practices, effectively managing patients who arrive early can be a logistical  challenge, one that can lead to unintended stress for the staff. Digital signage, especially those  capable of streaming video content, offers a dynamic solution. Integrating this technology into  waiting room strategies can greatly enhance the patient experience while streamlining practice  operations.    1. Educate Patients about Arrival Times: Alongside traditional methods like calls and emails,  use digital signage to emphasize the importance of punctual arrivals. An infographic or short  video clip can concisely convey the benefits of timely arrivals for both patients and staff.    2. Efficient Check-In Systems: Augment automated check-in kiosks with digital signs that  guide patients through the process. Video tutorials can swiftly address common queries,  minimizing the need for staff intervention.    3. Transform Waiting Rooms with Multi-Purpose Signage:  ●Educational Zone: Use digital signage to stream health tips, preventive care advice, or  details of services the practice offers. Rotating content keeps patients engaged and  informed.  ●Relaxation Area: Calming visuals, from nature clips to meditative content, can induce  relaxation, making waits more palatable.  ●Kid’s Corner: Animated content or child-friendly educational videos can keep younger  patients occupied and entertained. 

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