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January 10By

HOW TO USE YOUR RECEPTION AREA to Educate, Engage and Inspire Patients

Don’t Just Educate. Inspire!
Reception area “info-tainment” is one of the most effective ways to educate patients about hearing health and your practice. If you have a television but are currently using it solely to entertain by playing the Travel Channel or Food Network, you are missing a great opportunity. Our company contracted Accent House Research to conduct a waiting room impact study. They found 93% of the doctors that participated indicated that their patients asked much more thoughtful questions after viewing digital signage or digital video in the waiting room. Because video/television engages several senses (hearing and vision), it is a great way to not only educate but also inspire patients. When you create your own video, you control the content and can tell your story. You can introduce your team and their passions in life. You can share patient testimonials as social proof that other lives have been improved because of care and the hearing health solutions you and your team provide. Finally, you can ensure patients are exposed to content that will validate their decision to choose you for their hearing health and help them make great hearing health choices. Remember, repetitive messaging will enhance retention and understanding. So make sure the content you created from your 10-10-4 Strategy are included as content on your video “info-tainment,” website and displays throughout your practice.
Create Content to Increase Understanding
Your patients do not come to you to purchase a hearing aid. They come to you because you can help them remain involved, active and connected to other people. They are looking to you to help them understand their hearing problem, understand the solutions available and understand how they can overcome any barriers to purchase, such as cost, timing and fear. This means your team must be ready and able to answer questions and provide relevant information. To do this, consider using the 10-10-4 Strategy. This strategy should be done as a team and is the ideal way to be prepared to help patients along their decision- making process by answering patient concerns and providing answers to “unasked” questions.
December 18By

Leveraging Digital Signage in the Waiting Room: Streamlining Early Arrivals in Healthcare

For healthcare practices, effectively managing patients who arrive early can be a logistical challenge, one that can lead to unintended stress for the staff. Digital signage, especially those capable of streaming video content, offers a dynamic solution. Integrating this technology into waiting room strategies can greatly enhance the patient experience while streamlining practice operations. 1. Educate Patients about Arrival Times: Alongside traditional methods like calls and emails, use digital signage to emphasize the importance of punctual arrivals. An infographic or short video clip can concisely convey the benefits of timely arrivals for both patients and staff. 2. Efficient Check-In Systems: Augment automated check-in kiosks with digital signs that guide patients through the process. Video tutorials can swiftly address common queries, minimizing the need for staff intervention. 3. Transform Waiting Rooms with Multi-Purpose Signage: Educational Zone: Use digital signage to stream health tips, preventive care advice, or details of services the practice offers. Rotating content keeps patients engaged and informed. Relaxation Area: Calming visuals, from nature clips to meditative content, can induce relaxation, making waits more palatable.  Kid's Corner: Animated content or child-friendly educational videos can keep younger patients occupied and entertained. 4. Engage Patients with Interactive Content: Modern digital signs offer interactive capabilities. Quizzes about health, feedback forms, or even simple games can turn idle waiting time into a productive or entertaining span. 5. Transparent Communication: Use the digital signage to provide real-time updates. Displaying a queue or expected waiting times can temper anxieties and set realistic expectations. Announcements like, "We appreciate your patience, and we're doing our best to see you soon," can be broadcast periodically for reassurance. 6. Empower Staff with Digital Backing: Armed with digital signage, staff can direct early arrivals to pertinent videos or content that will answer common questions. This preemptive approach reduces repetitive interactions and helps manage large influxes of early arrivals. 7. Feedback through Digital Channels: Utilize the interactive capabilities of digital signage by inviting patients to leave feedback directly through the system. Including videos with QR codes that take patients to a review or feedback form offers real-time feedback that can offer actionable insights. 8. Seasonal or Timely Health Alerts: Especially important during flu seasons or public health crises, digital signage can be swiftly updated to offer preventive tips, symptoms to watch for, and more. 9. Advertisements and Promotions: For practices offering elective services or products, digital signage can double as an advertising tool, making patients aware of what's available. Incorporating digital signage that can stream video content into the healthcare waiting room strategy can revolutionize the patient experience. It not only informs and entertains but also provides staff with a powerful tool to manage patient flow and expectations. In the digital age, a tech-forward waiting room isn't just a luxury; it's an efficient, interactive, and engaging solution to early arrivals. Interested in learning more about how to implement digital signage into your practice? Download and share this article - CLICK HERELeveragingDigitalSignage_CDM CLICK HERE for more info.
October 9By

9 Simple Strategies for Managing “Early-Bird” Patients

Leveraging Digital Signage in the Waiting Room: Streamlining Early Arrivals in  Healthcare    For healthcare practices, effectively managing patients who arrive early can be a logistical  challenge, one that can lead to unintended stress for the staff. Digital signage, especially those  capable of streaming video content, offers a dynamic solution. Integrating this technology into  waiting room strategies can greatly enhance the patient experience while streamlining practice  operations.    1. Educate Patients about Arrival Times: Alongside traditional methods like calls and emails,  use digital signage to emphasize the importance of punctual arrivals. An infographic or short  video clip can concisely convey the benefits of timely arrivals for both patients and staff.    2. Efficient Check-In Systems: Augment automated check-in kiosks with digital signs that  guide patients through the process. Video tutorials can swiftly address common queries,  minimizing the need for staff intervention.    3. Transform Waiting Rooms with Multi-Purpose Signage:  ●Educational Zone: Use digital signage to stream health tips, preventive care advice, or  details of services the practice offers. Rotating content keeps patients engaged and  informed.  ●Relaxation Area: Calming visuals, from nature clips to meditative content, can induce  relaxation, making waits more palatable.  ●Kid’s Corner: Animated content or child-friendly educational videos can keep younger  patients occupied and entertained. 

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