There’s no denying it. With most email users using automated spam filters and emails getting sent directly into Gmail’s Promotions folder, the deliverability and readability of marketing emails have dropped drastically. But this doesn’t mean that email marketing is losing its edge as the most effective B2B marketing strategy.
In the B2B space, email marketing has a unique set of challenges. In fact, our MDEmails campaigns are quite successful because we can get your emails past spam filters and navigate all the roadblocks in order to get your message to your local physicians.
Let us help by teaching you about the most common reasons why email marketing fails for those not using MDEmails:
- Lack of insight into your target audience
Not being able to identify your potential target audience could present a major constraint when it comes to sending out email communications. Marketers must do their homework before carrying out their email marketing operations – this means clearly defining who their target customers are and what their needs, preferences, demographics and psychographic characteristics might be.
MDEmails makes this easy. With just your zip code, we can create a mailing list of local physicians. And you can even select the specialties you wish to interact with.
- No personalization
Personalization is the way forward in today’s world – marketers can no longer rely on a ‘one-size-fits-most’ approach. All of our emails are personalized with the physician’s name. Plus you always have the option of tailoring your message to fit your local community.
- Outdated email database
Every database goes through substantial depreciation over a period of time. An outdated and under-performing database impedes your campaign success and may lead to a very poor response rate, conversion rate and ultimately a lesser ROI. This means it’s imperative for marketers to make no compromises when it comes to acquiring quality databases. This is why we use the American Medical Association’s email database. Not only is the AMA database extensive, but it is always updating its data with the physician’s latest email addresses.
- Unappealing subject line
The average office worker sends or receives about 121 emails a day, according to a recent report.
Out of all these emails received, the likelihood of someone opening one with an irrelevant or clichéd subject line is low. People open emails based on the name of the sender and the subject line, and an un-catchy, vague, and misleading subject line can lead to low open rates. Our MDEmails team combats this challenge by analyzing the data from all of our mailings to find the most successful subject lines to increase open rates.
- Poor email design
If your target customers lack the motivation to read your emails, there could be something wrong with the design, look, and feel of them.
Our MDEmails team has an arsenal of attractive email templates that best appeal to your target prospects. The use of the logo, colors, pictures, call to action buttons, and other elements all play a role.
- Unknown or ambiguous sender
Nearly half of all emails are deleted immediately if the identity of the sender is not known or appears suspicious. Sending emails from sales@XYZ.com, info@XYZ.com, admin@XYZ.com or any such name does not appear to be genuine and will often get marked as spam by the recipients.
Our team understands this and it is why all of the emails we send for you are from an email address containing your name.
Using a real person’s name and email address as the sender makes an email look more authentic and trustworthy. This small change will positively impact your message deliverability and readability rates – I guarantee it.
- Lack of relevance
Quite often, an email is simply not given any attention by the receiver due to the lack of perceived value in it. Overcoming this hurdle is easy for MDEmails because all of our emails and articles are about the relationship between hearing loss and other health concerns. Our emails are designed to speak to the physician about the importance of hearing health with the goal of building referrals.