The History of Digital Signage

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When people say “digital signage”, they usually mean big screens used to inform and persuade. Simply put, it’s the use of any display to present information digitally.

Retailers and advertisers were among the first to adopt digital signage, drawn by the possibilities of adding motion and sound to their marketing efforts. Retailers extended the idea of the window display by using screens to promote items in-store, while advertisers saw a new way to attract the public’s attention to their clients’ services and products.

As monitors and related hardware have become cheaper, more organizations, including healthcare practices, have begun exploring the technology as a communications vehicle. Digital signage is now commonplace, even expected by the public. In the same way that a company without a website is seen as untrustworthy, an organization without digital signage risks being seen as outdated and no longer relevant to modern lifestyles. The question isn’t if you should get digital signage; it’s what you can achieve with it.

 

This blog contains countless articles on the ease and benefits of digital signage. But if you want to learn more about HNN, visit http://info.clearsounds.com/CDM_HNN

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