Why Video Marketing Deserves a Spot in Your Marketing Mix


In the rapidly evolving landscape of marketing, healthcare practices are constantly required to come up with improved ways to promote themselves and attract valuable leads. The rising patient expectations have led clinics to develop new strategies to meet and exceed the demands.

There is no doubt about the fact that video-driven platforms are well-received by today’s generation.

Such increased popularity of videos has convinced healthcare practices to rethink their digital marketing strategies and include videos to attract a flood of patients.

Increased Comprehension and Engagement

Did you know that the attention span of an average human being is eight seconds? This means that you only have a short window to attract the attention of your patients and engage them in what you have to say. Blocks of text will hardly serve the purpose. This is where videos become relevant.

The human brain processes visuals 60,000 times faster than text. This is because videos appeal to several senses. As a result, this allows viewers to better comprehend the message than they can with text.

Enhanced SEO Possibilities

Since a video can garner massive engagement, major search engines place a lot of importance on video content.

This means that including video content in your marketing strategies will automatically give your website a better chance of ranking well in search results. A better rank translates into greater possibilities of getting noticed.

Greater Reach to Millions of Potential Viewers

Additionally, through SocialVideos2Go™, videos can be shared on various social media platforms easily. With 2.1 billion active social media users, promoting your videos on these platforms will increase the chances of exposure exponentially. When people find your video interesting, they are highly likely to share it, which means more reach.

Greater Trust

The use of videos puts a face to the brand. It reveals more about your brand than a logo by encouraging interactions. HNN® encourages its users to have videos introducing their staff members, services, and testimonials from happy patients. This enhances transparency and builds trust.

Better Customer Retention

Since videos can convey your message in a more effective and succinct way, patients are quite likely to watch these. With an effective call-to-action at the end, HNN® videos easily encourage conversations with you in regards to their hearing health care and treatment.

Additionally, heightened comprehension will enable viewers to remember what they see. Therefore, this is one of the best ways to retain customers.

Did you know that as many as 55 percent of small and medium business owners say that video marketing is a must? Videos are powerful tools that drive engagement. They are a great way to differentiate your practice from your competitors. Therefore, you should start investing in them today.

Contact us at communications@cleardigitalmedia.net to get started today.

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