10 Social Media Content Ideas for Your Practice


Do you have trouble coming up with original social media posts each week or possibly every day?

When you have a lot of things on your plate, it’s easy to feel uninspired or struggle to come up with fresh content ideas. That’s why we have come up with 10 content ideas to inspire your social media posts.

#1: Follow Daily Themes

Choosing themes for specific days of the week will make it easier to come up with content for your social media accounts. Recurring themes also create consistency for your clinic and give your audience something to look forward to every day.

You will notice that our own social media accounts post every Marketing Monday with a marketing tip and every Fun Fact Friday with a fact to entertain you and maybe even inspire some posts of your own. Feel free to follow similar themes like:

Monday: Motivation Monday, Music Monday

Tuesday: Tuesday Tip, Trivia Tuesday, Tuesday Treat

Wednesday: Wacky Wednesday, Wednesday Wisdom

Thursday: Throwback Thursday, Thursday Thoughts, Thankful Thursday

Friday: Follow Friday, TGIF, Friday Fun

Saturday: Selfie Saturday, Saturday Swag, Social Saturday

Sunday: Sunday Funday, Sunday Selfie

These themes are all popular hashtags, so make sure you include the hashtag when you post on Twitter and Instagram. Don’t hesitate to make up your own themes that are more relevant to your practice. Just ensure that you stay consistent and post that thematic content regularly.

#2: Celebrate a Funny or Unusual Holiday

Did you know that April 9th is “Name Yourself Day” or that October 8th is “Octopus Day”? Every day of the year boasts at least one unusual holiday that your audience has never heard of. Have fun posting about these holidays on your social media profiles and be sure to include the hashtags for each holiday.

A great place to learn about more unusual holidays is www.daysoftheyear.com.

People love hearing fun facts and trivia. Never-before-heard-of holidays fall in this category. Get creative and have fun, and your audience is sure to respond by commenting, liking, and sharing your posts.

#3: Pose an Engaging Question

People love giving their opinions and sharing personal experiences on social media. An easy way to encourage engagement from your community is to ask a question.

You can also get people talking by asking them to make a prediction (such as “Who’s going to win the Super Bowl this year?”) or by giving them two options and asking what their preference is and why. Plus many social media platforms include a poll feature that makes it easy to analyze results and respond to your followers.

#4: Ask Fans to “Fill in the Blank”

A fill-in-the-blank post like “The last TV show I binge-watched was __________” or “My go-to dinner is __________” will help inspire conversation on your social accounts.

#5: Share Patient of the Month

Showcase one of your patients on your social media. Explain who they are, how long they’ve been your patient, and what makes them so great. You can even include instructions for how other patients can be considered for the next patient of the month.

#6: Spotlight your Employees

Showing the human side to your practice helps you make more meaningful connections with your fans. One way to do this is to turn the spotlight on your employees.

Post photos of your employees with a fun Q&A so your audience can get to know them and their role in the company. Let your fans get to know your employees on a personal level.

When your employees celebrate a work anniversary, congratulate them by posting a photo and offering a few nice words. Or if you r staff bios already play on your waiting room screen, you can share those on your social media platforms with SocialVideos2Go™

#7: Share Relevant Third-Party Resources

Have you come across something on social media that your audience would find interesting, entertaining, or useful? Sharing is caring! Posting useful articles or video from credible sources makes you a resource for your patients and enforces the concept that you truly care about your patients between their appointments. You value their education and want to make sure they are up to date on the latest technology and industry news.

Your audience will love that you’re bringing valuable content to them. It’s so much easier than having to search for it themselves.

#8: Help Promote Local Events

If you’re a local business, plug an event that’s happening in your community such as a fundraiser or a high school football game. This is a way to show goodwill and demonstrate that your business is invested in your community.

#9: Add Video

Adding video into your social media mix is a great way to diversify your content and grab your audience’s attention. Custom videos related to your industry can be expensive and time-consuming. But SocialVideos2Go™ makes it easy! Browse our library of hundreds of hearing/dental videos and add them to your social media pages easily.

Start browsing at SocialVideos2Go.com.

#10: Encourage Reviews

Positive reviews do wonders for your practice and your SEO. Use your social media followers to gain more positive reviews. Be sure to let your followers know where they can leave reviews and if you offer any incentives.

Content creation doesn’t have to be overwhelming or time-consuming. Creating a go-to list of ideas is a surefire way to keep your social media content calendar full.

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