Making small changes to what and how you post can help your Facebook updates generate clicks, likes, and comments. Here are our tips to increase your Facebook engagement.
#1: Pose a Question
One of the simplest and most effective ways to kickstart a dialogue with your Facebook fans is to ask them a question. Basically, you’re inviting a response. If fans can relate to the question and you find a way to leverage people’s interests or needs, they’ll find it hard not to answer.
You can ask questions about your industry, your practice, your services, current events, and so much more. Just ensure you’re asking questions you want to know the answers to. You can utilize the responses to build more specific content.
#2: Post When Your Fans Are Online
People use Facebook at different times of the day. Some are on Facebook throughout the day, while others may only check it in the early morning or evening. If you’re randomly publishing a few posts each day, there’s a good chance some of your audience will miss them. By the time they check their feed, your content could be buried. Facebook Insights will show you the peak times for fan engagement.
Try posting at different times to see what works best for you.
#3: Share Relevant Images
A picture can say a lot more than a text post. A visually striking image can bring the rapid thumb-scroller to a halt. Images have proven time and again to improve engagement, especially when they tell a story or connect with the audience on a personal or emotional level.
Consider adding photos of a recent event you and your staff hosted or attended. Maybe a photo of a satisfied patient and a testimonial from him or her would be nice. Have you made any additions or renovations to your practice lately? All of these topics would work great on Facebook.
#4: Include a Call to Action
The standing rule for any kind of marketing is that if you want your audience to do something, you have to tell them to do it. Use a call to action in every post, whether it’s to prompt a comment, share, opt in, like, RSVP, or any other action.
Thankfully, SocialVideos2Go™ makes this easy. By adding a custom slide to the end of any video, you can customize your call to action with every post.
Still struggling to brainstorm your own call to action? Many of our SocialVideos2Go™ videos contain a built-in call to action message that encourages the viewer to ask their hearing healthcare provider for further information.
Always tell your audience what you want them to do to encourage engagement.
#5: Share Industry News and Hot Topics
Even your most loyal fans are interested in more than just your practice. Sharing big news from your industry will show your fans that you’re not focused solely on promoting your business; you want to keep them informed about current topics. They’ll appreciate and respond to that.
For further help with this, SocialVideos2Go™ offers customizable industry news videos that are updated often.
#6: Give People a Giggle
We all love a good laugh in our news feed. Lighten the mood for your fans and show them that you have some personality. Don’t overthink it; just do something to give your fans a chuckle. Keep their interests in mind and make sure the humor is relevant to your audience.
Even a touch of humor can spark engagement and shares.
#7: Respond to Everyone
If you receive comments from your followers but fail to respond or acknowledge them, they’ll notice and stop engaging with you. It only takes a few minutes throughout the day to monitor your social activity and make a few quick or witty responses to fans who comment.
A little effort goes a long way toward making patients feel valued. Consistent responses make followers feel valued and they’ll be more likely to engage with future posts from your page.
#8: Make an Emotional Connection
If you want to elicit a big response from your fans, publish a post that appeals to your audience on an emotional level. Share content and tell stories that pull at people’s interests, emotions, fears, and even their dislikes.
Share content that connects with fans on an emotional level. Learn more about how HNN® and SocialVideos2Go™ can help you to create an emotional connection in our blog: https://cleardigitalmedia.net/create-an-emotional-connection-2/
#9: Provide Value
Anytime you share or post content to your Facebook page, ask yourself what kind of value you’re providing to your followers. The best way to get their attention is to make sure there’s a takeaway or something in it for them. At the very least, give them a good chuckle. At best, teach them something, inspire them to take action, and add value to their life.
Give away value to build trust and engagement with your fans.
#10: Tap Into Trending Topics
There’s a whole world of content revolving around us every second. Keep your ear to the ground for events and trends that might grab the attention of your audience. Work a relevant trending hashtag into a post to help boost organic visibility in social searches.
As a local business, keep up with city, county, and state event calendars and watch for local trends that could be used in the same fashion.
#11: Recycle High-value Posts
You’re not limited to posting only new content to your Facebook page. Occasionally dip into your archives for an engagement spike.
Look at your Facebook posts from a previous year and identify posts that created a substantial amount of engagement. Post that content again, but tweak it so it’s fresh. Recycling posts allows you to spotlight popular content that some of your fans may never have seen.
Conveniently, once you’ve purchased a SocialVideos2Go™ video, you own it and can reuse it on social media as often as you would like.
#12: Upload Native Video
Facebook’s native video allows you to upload videos directly to your page, just like photos, and the algorithm works in your favor if you do.
Native video is proven to get more engagement and views. SocialVideos2Go™ can help you with the custom video creation and fill your Facebook page with tons of captivating content
If you compare YouTube shares to native videos on Facebook, native video receives more likes, shares, comments, and reach.
#13: Celebrate Holidays
If you factor in silly holidays, along with more serious awareness dates and traditional holidays, you’ll never run out of ideas for your Facebook content schedule. If it’s a more whimsical celebration, have a little fun with it.
#14: Host Contests and Giveaways
Not many types of posts can garner as much attention as a giveaway or sweepstakes. The greater the value and relevance of the reward, the greater the engagement and potential reach. The best part about giveaways is they could potentially cost very little.
Give away your own product or even a decent third-party prize, and your costs are limited. You’re only paying out of pocket for the cost of the prize, fulfillment, and whatever service you use to host the promotion.
Everyone loves free stuff and contests bring people out of the woodwork.