In today’s social media economy, video reigns supreme and a high-converting sales video is one of the most valuable assets in your marketing arsenal.
Here are a few tips to create a high-converting video for your practice:
- Express the importance of treating hearing loss and its relationship to other health conditions. Let your viewers know that you have a solution for them.
- Tell a story. A story will keep viewers engaged and provide entertainment, enlightenment, and information. You know your patients best, so if you feel that incorporating humor, statistics, or sarcasm makes sense, do it. Maybe discuss the founding of your practice or what drove your care providers to the hearing health field.
- Ensure that the quality and animation style of the video is polished. Creating a professional-looking video is crucial. According to a survey, 62% of consumers are more likely to have a negative perception of businesses that publish poor-quality videos. Thankfully SocialVideos2Go™ makes this step easy for you as our library is bursting with high production videos that are at your disposal for customization and use on your social media.
- Don’t forget to sell. A lot of videos don’t actually include a call to action asking for a sale or a signup. Rather than imply a particular action, spell it out for your audience and direct them to take it. A custom SocialVideos2Go™ video allows you to add a slide at the end of your video where you can include any call to action you would like to use: Call us, follow us, use an offer code, come in for a visit, share this video, learn more here, etc.