Create an Emotional Connection
Emotional anchors are triggers—sounds, images, smells—that take us back to a place in our head, like mental sticky notes. Triggers can take us back to
Emotional anchors are triggers—sounds, images, smells—that take us back to a place in our head, like mental sticky notes. Triggers can take us back to
You see them in your Facebook feed, on your Twitter page, and all over the internet. Brands are constantly posting video ads that intrigue viewers
They say your eyes are the windows to your soul. Well, your waiting room is the window to your clinic’s soul. It is your customer’s
You may think that one extra TV playing medical content in your waiting room won’t make a difference to you, your patients, or your clinic,
The business benefits of video for brand discovery, consumer traffic and customer engagement have been widely documented over the years. But do people really find
What does “patient engagement” really mean? It’s easy to use catch phrases to define strategies but what actions are you taking? When you talk about