While digital video has undoubtedly overtaken TV commercials as the single largest US advertising medium, offline media commands the majority of ad sales in the US, according to new data from MAGNA. But if MAGNA’s forecast proves correct, it won’t be long before digital media will exceed offline sales – perhaps as early as 2019.
This study predicts that offline ad sales will begin to decline in 2019 while digital ads continue to skyrocket. Digital ad sales are forecasted to surpass offline ad sales quickly.
It’s already been proven that digital ads have the ability to target audiences based on age, gender, hobbies, interests, and much more. The ability to successfully deliver an ad only to your target demographic without any wasted ad space or revenue has clearly got marketing companies reconsidering their strategies.
It is also worth noting that the number of mobile devices used in the United States continues to grow while the number of homes subscribing to cable packages is dropping.
So what does this mean? If you’re looking to invest your money into advertising in the next few years, you will likely get a high return on your investment with digital ads and social media marketing. And our SmartFencing team is ready to help you with anything you may need. Just visit: info.clearsounds.com/CDM_Smart
You can read the full summary of MANGA’s study here.