Are you considering adding video to your social media marketing mix? Thinking carefully and planning ahead can help you engage your audience through video. Here are some tips to get you started:
#1: Select the Right Package for your Budget
With the explosive growth in video marketing in the past five years, it’s hardly surprising that social networks have made it easy to upload and create video from within their platforms.
Depending on which video production company you use, prices for a custom video can range from $1,000 to $20,000. And many times, you will want to post a series of related videos to maintain a constant presence on the social media platform. Those costs can be astronomical.
However, with SocialVideos2Go™, you can get high quality video that is customized for your clinic for an affordable price! A single video is $99. A package of 5 videos costs $445.50. And a package of 10 videos is only $841.50.
#2: Choose a Video Type
88% of businesses say that video is an important part of their marketing strategy. However, the biggest struggles are to stop recycling old content and choose the right type of video content for your audience.
SocialVideos2Go™ is here to help! SocialVideos2Go™ offers an easy and affordable way to add video content to any of your social media platforms. You can select which video(s) you would like to buy from our extensive library, and our design team will customize them for your clinic.
Choose your video(s) carefully. Select video(s) that you believe your audience would be interested in. And choose video(s) that present your clinic as a resource for your entire audience.
#3: Measure Performance
Although you can upload videos directly to social media platforms, using a video hosting platform will allow you to measure the videos’ success more accurately. You can upload videos for free to YouTube and gain insights including views and shares.
If you want to delve deeper into the performance of your videos, consider signing up for a paid account on Wistia or Vimeo. You can use their analytics to drill down into metrics like play rate, how long people are watching and the type of audience you’re attracting.
Once you have this data on hand, you can use it to tweak your next order from SocialVideos2Go™ and gain a deeper understanding of your audience.
The Power is in Your Hands
When it comes to adding videos to your social media channels, the better-performing videos typically are short, engaging, and relevant to what your audience really cares about.
Visit SocialVideos2Go to learn more about how SocialVideos2Go™ can help you add custom, educational content to your social media platforms.