The Rise of Video Marketing

Video content is a major trend in 2018. The rise of online video is hard not to notice – especially in the past couple of years.

There are billions of views every single day on video platforms like Facebook, YouTube, Netflix, and Amazon. The following statistics make it hard to deny that video marketing is the way to go:

  • 55% of people watch videos every day.
  • 79% of internet traffic is online video.
  • Online video accounts for 50% of all mobile traffic.
  • 78% of people watch videos online every week.
  • 85% of respondents who are already using video marketing found it successful.
  • 52% of marketers believe that video marketing is effective for brand awareness, lead generation, and online engagement.
  • Social video generates 1200% more shares than text and images combined.


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