Why In-App Advertising is so Successful


Our SmartFencing™ program exclusively uses in-app advertising to deliver your custom banner ads. In fact, we work with 90,000+ apps to ensure that your ads appear frequently to your target market without worrying if they are using the right apps.

Now, you may be wondering why we don’t use mobile web marketing and choose to stick strictly with in-app advertising. Well, the answer is simple: in-app advertising is just more successful. There are more people using apps for longer periods of time, and therefore more people are likely to spend more time looking at your custom banner ads.

Mobile web browsing makes up less than 10% of time spent on mobile devices. In fact, in 2018, the average amount of time a mobile user spent in an app was 2 minutes and 3 seconds. While the average amount of time a user spent on the mobile web was only 13 seconds. You SmartFencing™ ads are more likely to be seen and responded to when they are presented in an app. As you can see from the chart below, time mobile users spend on apps is only predicted to increase while the time spent on the mobile web will decrease.

We want your SmartFencing™ campaign to be a hit, therefore we like to set you up for success by using the best delivery method available. To learn more about SmartFencing™ or to get started today, please visit http://info.clearsounds.com/CDM_Smart.


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