If you haven’t explored short video for your business, you may be missing out on an opportunity for greater reach and more shares.
While you might naturally think of YouTube when you think of video, it’s not the only platform embracing video content.
In fact, short-form video content is streamed to us in a range of formats on a variety of social platforms.
But why is short video so popular? The shift is likely due to a number of factors. The attraction of short-form social videos lies in their “snackable” nature.
Short videos suit our busy lives, brief attention spans, and the need to consume content quickly and easily. Because fans are consuming content via their mobile devices while they’re on the go, the shorter the content is, the better.
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