30% of the world population is already using location-based marketing services. In today’s blog, we’re covering 7 things that you’ll absolutely kick yourself for not knowing.
Let’s start off by describing geofencing. A geofence can be looked upon as a virtual perimeter that you can draw around any location on a map, and then target customers that enter that perimeter.
- What Is a Geofence?
A potential patient’s smartphone is constantly tracking his or her movements and behavior, and it’s tracking that location in the background. Geofenced areas know when someone has breached the area and when to deliver your custom ad to them.
Geofences can be used to target customers in physical locations, allowing you to trigger the right message, the right campaign, at the right time and place.
- What Are the Benefits of Geofencing?
The benefits include increasing your sales and loyalty.
When you know potential patients are near, that haven’t been in your practice, or haven’t visited in a while, this would be when our software would deliver your custom ad to this visitor telling them of a special offer, your superior service, or encouraging them to stop in and say hello.
You could even do a campaign that when someone walks into a competitor’s fence, it says, “Hey, what are you doing here? We’ll give you a discount or we’ve got a better offer than this company.”
- What Are the Technical Requirements of Geofencing?
This all works using a combination of GPS, cellular data, and Wi-Fi data. Historically, it’s more about the cellular data. We use apps to deliver your ads. Mobile users simply open one of 90,000+ apps that we work with within the geofenced location and your banner ad appears at the bottom of the screen.
- Do I Have to Provide My Own Ads?
Of course not. We understand that you’re very busy and you may not have any experience with marketing. Our team is here to fully develop custom ads for you. We use your practice logo, your practice colors, and your pre-existing message to ensure the banner ads are exactly the way you want them to look.
- How Do I Get the Ads Into the App?
Don’t worry. We take care of that for you. Our SmartFencing system can draw the geofences and deliver ads directly to the mobile devices in the area. We will handle the delivery and you handle the great patient care as new patients start rolling in.
- How Do I know How Well My Ads Have Done?
We understand that measuring the success of your SmartFencing campaign is very important to you. That’s why we provide you with weekly reports displaying the success of the campaign as a whole and each individual ad. If you have any questions about your reports or want to make any changes along the way, we have a team at the ready to help you with every need.
- How Large Can My Fenced Area Be?
Short answer: as large as you want it. Long answer: we can geofence an entire zip code or down to a one-mile radius surrounding a location. If you live in a rural area, a larger fenced area may be more successful. Whereas if you live in a larger city, a smaller fence may target your audience more wisely.
If you have further questions regarding geofencing and our SmartFencing program, please email us at firstname.lastname@example.org