4 Reason Why Video Must be Part of Your 2017 Marketing Plan

There is a major shift happening in the video marketing world. Until recently, animated videos were a fun way to entertain and education consumers online. It used to be a way to set you apart and proved that you were on the cutting edge of marketing. But now things have changed. There are more and more companies and health care providers incorporating high-quality, meaningful video to their marketing campaigns. Video is becoming less of an interesting quirk and more of a necessity. Here are 5 reasons that you definitely want to add video to your clinic’s social media platforms and/or waiting room.

Clear Digital Media offers 2 great video marketing options: Hearing News Network (HNN) is our waiting room entertainment network that gives clinics a chance to engage patients at the point-of-care and precondition them for their appointment. This waiting room screen allows a clinic to add advertisements and custom clinic information, from staff bios to clinic events and specials. HNN2Go is our quick and extremely cost effective way for you to have any HNN piece customized with your logo, for your personal use, and emailed to you for uploading directly to any of your social pages or website.

1. Increase Marketing Objectives

Adding a video to your website can increase the chance of a front page Google result by 53 times. Recent research shows that 71% of marketers say video conversion rates outperform other marketing content. Audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts.

2. Video Makes People Feel

Experimental results show that video-based multimedia generates the best learning performance and most positive emotion for verbalizers. Moreover, dynamic multimedia materials containing video and animation are more appropriate for visualizers than static multimedia materials containing text and image.

Stories are 22 times more memorable than facts alone. Tell your story with the right marketing. And HNN gives you the power to tell your story.

Positive mood change from watching video can impact your viewers buying decision. In your exam room, patients in appositive mood are more likely to buy your clinic’s products and services. And happy reactions on social media are likely to result in more people having a positive impression of your clinic and therefore you are more likely to have more new patients.

3. Your Competition is Already on It

52% of marketing professionals name video as the type of content with the best ROI. 76% of marketers plan to use video to boost their brand awareness campaigns. 96% of B2B companies are planning to use video in the content marketing over the next year. Do you want to be left behind and have you clinic viewed as out of date?

4. 2017 is the Year of Video

Cisco predicts that consume internet video traffic will go from 64% in 2014 to surpass 80% by 2019.

What are you waiting for? Contact us today! Visit cleardigitalmedia.net to learn more about all the services Clear Digital Media has to offer.


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