Having a strong online presence with video is one of best advantages of digital marketing. Many healthcare practices are migrating to video marketing strategies in order to boost their company awareness and it has been proven to show significant results.
In order to maintain a successful practice, you need to be able to properly brand your office and engage your audience. One of the best ways to accomplish this is through video. Hearing News Network®(HNN) is the most effective way to bring custom, educational video to your waiting room. By having healthcare related videos that market your practice, you not only are raising brand awareness but you are also generating content that helps get patients through the door, sets you apart from competitors, and can save you money in the long run.
The following are the best ways to use HNN® in order to see a successful return on your digital marketing investments:
- Introduce Staff – Add staff bios to your screen as a way to let your patients get to know your staff before their exam. It makes new patients feel more comfortable with the healthcare providers when they know more about them than their education and specialties. Things like favorite sports team and hobbies make for great conversations starters during the exam.
- Encourage Social Media Follows – Encourage your patients to stay connected with you between appointments by adding social media videos to your waiting room entertainment. These videos tell patients where they can find you on all the social platforms.
- Add Ads – Adding manufacturer ads to your screen gives you a chance to sell your products through a medium that we already know resonates with patients. Also, it will give patients a base knowledge about products that you may be introducing to them during their exam.
- Advertise Services – While a patient may be visiting you for a specific reason, you can let them know about all the services your practice offers so they will be more likely to come back if they have a completely different issue.
- Encourage Referrals – You can use your waiting room screen to encourage patients to tell their friends and family about the great experience they had at your clinic. This will boost your word of mouth reputation and bring in new patients.
HNN® is here to make this quick and easy for you. All of these videos are included in your custom content package with your subscription.
If you are interested in getting started today, please contact us at firstname.lastname@example.org