Why Video Marketing Works
There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Improving your clinic’s SEO is key to being found by new patients researching healthcare in your community.
Online video marketing is attractive to many businesses today for numerous reasons. First of all, online videos stay online forever. If you spend the money to record once, your video could still be getting views a year from now. Not to mention that you could post the video multiple times on various social media platforms.
Additionally, social media sites and video go hand in hand and most sites encourage video posting and sharing. This is a great way to engage with your current and prospective patients between clinic visits.
There’s no disputing that adding video to your marketing mix will have a positive impact on your clinic, but how do you make it happen?
- You can whip out your camera and film your staff, edit the footage, render the video, and post it yourself.
- You can browse SocialVideos2Go’s™ library of customizable hearing related videos for use on your social media.
- You can add a Hearing News Network® screen to your waiting room to share your story and advertise products, services, or events.
If you are still unsure on how to get started, contact our team today to discuss some options: firstname.lastname@example.org.