SmartFencing Pricing Strategy Explained

CPM (cost per thousand) is the most common method of pricing web ads and is the pricing structure we use for SmartFencing. It is priced at a flat rate per 1,000 “impressions.” One impression occurs each time an ad is displayed before a user, regardless if it was actually clicked on. In other words, you’re paying for exposure. There are no additional charges for any click that your ad receives.

We charge $10 for every 1,000 ads delivered. And with our Behavioral Audiences feature, you can ensure your ads are delivered to mobile users that it will be relevant to.

CPM strengths:

  • CPM rates are typically pretty inexpensive.
  • You have more control over how much you spend. Since you’re paying only for a certain amount of views, you can easily spend within your budget.
  • With CPM, your ad is guaranteed to be displayed the number of times that you want it to.

If you have any questions regarding CPM or SmartFencing, please contact us at Brad.Dodson@cleardigitalmedia.net.

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