Years ago, marketing was a one-way street. Consumers were told what to buy by the brands. During those times, when media choices were limited, and it was hard to be an informed consumer. Now the tables have truly turned. Today, consumers hold the power. They have full control over the buying decisions they make e...

Secrets of the Rock Star Practice, an article by Brad Dodson, was recently featured in the Audiology Practices magazine. Brad’s article is focused on assisting Audiology practices get the most out of their physician marketing strategy. We all know how challenging it can be to get face time with a physician, and ...

1. Design it to be Shareable From the Get-Go While all of the videos offered by SocialVideos2Go™ are high quality and informative, you will want to be sure you are posting videos that your followers will be drawn to. Listen to your social media followers. See what videos they’re already sharing and ana...

Have you ever wondered why the physicians you’re reaching out to aren’t opening your emails? Sometimes it can be so difficult to know what type of content will resonate with your audience. Trying to answer this question is what led our MDEmails team here at Clear Digital Media to begin working with influencers...

One of the greatest challenges, we as professionals have had, is getting the attention of potential patients. Why? Hearing loss is not a topic consumers want to engage in. There is a deep connection between aging and being hard of hearing. It's a stigma we have perpetuated by constantly focusing on selling people ...

In the rapidly evolving landscape of marketing, healthcare practices are constantly required to come up with improved ways to promote themselves and attract valuable leads. The rising patient expectations have led clinics to develop new strategies to meet and exceed the demands. There is no doubt about the fact...